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Why You need a Mobile Version of Your Web Site
The mobile version of our King Marketing website as it appears on a smart phone. Think about how you access web sites outside of work. Do you find you’re doing it more and more from your phone or...
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What People are Doing on their Smart Phones While Watching TV
We know that a very large number of people are using their smart phones and tablets while also watching TV at night. Now we know what they’re looking at. 22 percent of phone users and 45% of tablet...
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Video, last year’s big new thing, gets even bigger in 2013
I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an...
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There’s a new Gorilla in Town
In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This...
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BCS Championship game a disappointment for Irish fans, but not for ESPN
It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up....
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Enter the World of “Big Data”
Have you seen or heard of the term “Big Data?” It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years. Gian Fulgoni, The Executive...
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Serious toned Commercials and The Ravens ruled on Sunday
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last...
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How Long does it take to get to work in Fort Wayne?
According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio. So, just how much time does it take the...
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Local Radio versus the Internet…A battle heading for a car near you
So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while...
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg....
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Consumers now spend more time with digital every day than they do watching TV
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do...
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for...
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